App download data with context, not just a number

Cumulative downloads versus period downloads

Cumulative downloads reflect an app's accumulated download traction. Period downloads describe activity over a defined interval. An app released years ago has had more time to accumulate downloads than a new launch, so recent-release rankings can provide a more relevant starting point for discovering new products.

Read growth percentages with the baseline

Growth compares one period with another: (current downloads minus previous downloads) divided by previous downloads. A move from 100 to 300 downloads is 200% growth, while a move from 100,000 to 150,000 is 50% growth with a much larger absolute increase. Both the percentage and the download volume matter.

Check observations and estimates

Download history may be derived from observations rather than a store's private transaction records. Diggr labels estimated metrics and shows the comparison window. Missing or insufficient observations are displayed as unavailable instead of being treated as zero. Check the app's data dates before interpreting an apparent slowdown or spike.

Export a research shortlist

Members can export supported ranking results to Excel and select app descriptions and screenshot lists when offered. A sector new-app board contains at most 100 results from the available candidates. Exported downloads do not represent unique active users, paid subscriptions or verified revenue.

Continue your research